Elad Wolf is an Israeli campaign manager. At the age of 19 he already delivered his first campaign in the Israeli municipal arena, and after its success knew that this was his future path. He was appointed spokesperson of the left-wing party in the Israeli parliament, and has gone on to lead social, political and advocacy campaigns. 

Wolf joined forces with Hofit Been-noon, an art director and expert in political branding and graphic design. Been-noon’s experience includes working as a campaign lead and branding consultant for public sector organisations, NGOs, and politicians at an ad agency. Since opening her own studio, she has worked with commercial and not-for-profit organizations, and social and environmental advocacy groups. 

Under their leadership, WBN has led dozens of prominent public campaigns in Israel – including for causes like workers’ rights and environmental issues. The firm works alongside parliament members and local council members, to build and implement branding processes. WBN has also provided services to politicians in internal elections of political parties, as well as candidates in national and local elections.